Thank you for visiting www.yellowdogflyfishing.com, a website owned and operated by Yellow Dog Flyfishing LLC, doing business as Yellow Dog Flyfishing (referred to as “the Company,” “we,” “us,” or “our”). We are committed to protecting your privacy and upholding the rights of individuals, regardless of location. This Privacy Policy (“Policy”) outlines how we collect, process, store, and safeguard your personal information (“Personal Information”), as well as how we share (or do not share) that information. It also details how you can update or control your data, the rights you have regarding your information, and other relevant privacy-related details.
Please read this Privacy Policy carefully to understand how we handle your information. By accessing our website (“the Site”), creating an account, or placing an order, you acknowledge and agree to the practices described in this Policy. If you have any questions or concerns about this Policy, please contact us using the details provided below.
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
IMPORTANT: If you do not agree with this Privacy Policy, please refrain from using the Site, making purchases, or providing any Personal Information. Continued use of the Site and our services constitutes your acceptance of this Policy.
Scope of This Privacy Policy
This Privacy Policy applies to:
- Your use of and interaction with the Site.
- Orders placed with us via phone.
- Communications with us about our products or services, including through text messages, email or SMS.
Personal Information We Collect
We collect various types of information to provide and improve our services.
Device Information
When you visit the Site, we automatically collect certain details about your device, such as:
- Your web browser, IP address, time zone, and cookie data.
- Pages and products you view on the Site.
- Referring websites or search terms.
- Information about your interactions with the Site.
This data is referred to as “Device Information.”
Technologies used to collect Device Information include:
- Cookies: These small data files are stored on your device and often include a unique identifier. Learn more about managing cookies at www.allaboutcookies.org.
- Log Files: These record actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: These are electronic files that track how you navigate the Site.
Order Information
When you sign up for our emails, create an account, or make a purchase, we may collect:
- Your name, email address, and account credentials (e.g., passwords).
- Your phone number, shipping address, and payment details (last four digits of your credit card).
Together, Device Information and Order Information are referred to as Personal Information.
Social Media Information
We may also collect data from social media platforms you use in connection with our Site (e.g., Meta). This includes information you share directly or data shared with us through those platforms, depending on their privacy policies and your settings.
Legal Basis for EU/EEA/UK Residents
For residents of the European Union (EU), European Economic Area (EEA), or the United Kingdom (UK), our legal basis for processing your Personal Information includes:
- Performance of a contract (Art. 6(1)(B) GDPR/UK GDPR).
- Legitimate interest in improving the Site (Art. 6(1)(F) GDPR/UK GDPR).
- Compliance with legal obligations (Art. 6(1)(C) GDPR/UK GDPR).
- Consent, where applicable (Art. 6(1)(A) GDPR/UK GDPR).
How We Use Your Personal Information
We use your Personal Information for the following purposes:
- Order Fulfillment: Processing payments, shipping orders, and providing confirmations.
- Communication: Responding to inquiries and sending updates. To allow us to better service you in responding to your customer service requests.
- Improving Services: Enhancing the Site’s functionality and user experience.
- Fraud Prevention: Detecting and addressing potential risks.
- Legal Compliance: Meeting legal or regulatory requirements.
- Marketing: Sending personalized promotions based on your preferences.
- Business Operations: Supporting legitimate business purposes, such as account creation and engagement tracking. To follow up with them after correspondence (live chat, email or phone inquiries) and to ask for ratings and reviews of services or products.
- Analytics: Generating insights from anonymized, aggregated data.
How do we protect your information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. For your convenience we may store your credit card information longer than 30 days in order to expedite future orders, and to automate the billing process.
How We Share Your Personal Information
Your Personal Information is not sold, rented, or leased to other organizations. However, we may share it with trusted third-party service providers to facilitate operations, such as:
- Shopify: Powers our online store. Read Shopify’s privacy policy here.
- Google Analytics: Helps us analyze customer behavior on the Site. You can opt out here.
- Klaviyo and Meta: Support our marketing efforts. Learn about their privacy practices here and here.
Additionally, we may disclose Personal Information:
- To comply with legal obligations, such as responding to subpoenas or court orders.
- To protect our rights or enforce our policies.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
- Keep track of advertisements.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. If you turn cookies off, Some of the features that make your site experience more efficient may not function properly.It won’t affect the user’s experience that make your site experience more efficient and may not function properly.
Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third-party links
We do not include or offer third-party products or services on our website.
Behavioral Advertising
We use your Personal Information to deliver targeted advertisements and marketing content. Learn more about behavioral advertising at Network Advertising Initiative.
To opt out of targeted advertising:
Your Rights
Depending on your location, you may have rights under applicable laws, including the right to:
- Access, update, or delete your Personal Information.
- Opt out of certain data processing activities.
- Withdraw consent where it was previously provided.
To exercise these rights, contact us using the details provided below.
Minors
The Site is not intended for individuals under the age of 13 (or 16 outside the US). If you are under 13, please do not use the Site or provide any Personal Information.
Mobile Policy
At Yellow Dog Flyfishing, we are committed to protecting your privacy. This Mobile Privacy Policy explains how we collect, use, and share information when you interact with our mobile marketing messages powered by Klaviyo. When you opt-in to receive SMS, MMS, or other mobile messages from us, we may collect certain information, including your phone number, any details you provide upon sign-up, and device-related data such as IP address, mobile carrier, and unique identifiers. We also track engagement data, such as whether you interact with links or respond to messages.
We use this information to send promotional messages, updates, and transactional notifications, personalize and improve our messaging experience, ensure compliance with legal and regulatory requirements, and prevent fraud or abuse. Your information is not sold or rented, but we may share it with service providers like Klaviyo who help us deliver our mobile communications, as well as legal authorities if required by law.
You have control over your mobile messaging preferences. You can opt out at any time by replying STOP to any message, and you may also contact us at info@yellowdogfyfishing.com to update your preferences or request data deletion. We take reasonable measures to secure your information and retain it only as long as necessary to fulfill messaging purposes or comply with legal obligations. Our mobile messages may contain links to third-party websites, but we are not responsible for their privacy practices and encourage you to review their policies separately.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/…
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website. Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
You will be notified of any Privacy Policy changes:
- On our Privacy Policy Page
Can change your personal information:
- By emailing us
- By calling us
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
- Within 1 business day
We will notify the users via in-site notification
- Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
- Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on the Site and, where required, will prompt user consent. Please review this Policy regularly for any changes.
Contact Us
For questions, concerns, or requests, please contact us at:
Yellow Dog Flyfishing
Attn: Legal Advisor
213 South Willson Avenue
Bozeman, MT 59715
Phone: (406) 585-8667
Email: info@yellowdogflyfishing.com