Hatch Outdoors was founded in 2003 in Vista, California, with the goal of building reels that could handle both freshwater and saltwater conditions with equal reliability. From the beginning, the company focused on precision machining, durability, and creating a sealed drag system that stood apart from competitors. Their first breakthrough came with the introduction of the stacked multi-disc sealed drag system, which set a new standard for smoothness and stopping power. Over the years, Hatch has grown into one of the most respected reel makers in the fly fishing industry, known for its rugged, American-made construction and clean, modern design. Today, the Iconic series represents the latest evolution of Hatch reels, continuing the brand’s tradition of innovation and craftsmanship.