Hardy Reels

Established in 1872 in Alnwick, Northumberland, William Hardy began his career as a gunsmith before partnering with his brother John James and expanding into fishing tackle two years later in 1874 . By the early 1880s, Hardy was crafting rods from materials like lancewood, hickory, greenheart, and bamboo—becoming the first company to patent hexagonal bamboo rods—earning their first exhibition gold medal in 1881. Over the next century, Hardy remained at the forefront of innovation—introducing features like bridge rings, spiral and stud-lock joints, large-arbor reels, and more—all while maintaining handcrafted production in England.

Hardy reels are made in Alnwick, England, where the company has been crafting tackle since 1872. Some of Hardy’s more affordable reel series are produced overseas, but the flagship heritage reels remain proudly manufactured in the UK.

Hardy reels use different drag systems depending on the model. Their classic reels, like the Perfect and Bouglé, feature traditional click-and-pawl drags that provide a simple, reliable feel. Modern designs, such as the Fortuna Regent, use sealed carbon disc drags that deliver smooth power and high stopping strength for saltwater and big-game fishing. Some trout reels, like the Ultradisc, incorporate hybrid disc systems that are lightweight yet highly adjustable for precise control.

Hardy reel models come with a 5-year limited warranty from the original purchase date, covering defects in design, material, or workmanship. To activate this warranty, you must register your reel within 60 days of purchase and keep your proof of purchase. If your claim isn’t caused by a manufacturing defect, Hardy applies a service fee of $35 per claim, plus the cost of any replacement parts.